Leading Learning Audience

Leading Learning @ RevUP

Leading Learning Pre-Event, November 19
RevUP Summit, November 20-21
Annapolis, MD

Expert insights and peer learning to help you grow your learning business revenue

More than ever, association continuing education and professional development leaders have to generate strong net revenue from their programming. That’s why we at Leading Learning are collaborating with our colleagues at Professionals for Association Revenue (PAR) to bring a learning business focus to their annual RevUP Summit.

What Are PAR and the RevUP Summit?

PAR is a membership community that supports and connects association teams to the opportunities, strategies, and techniques that lead to better business outcomes for associations.

The RevUP Summit is for association pros who want to improve their association’s bottom line, from C suite to strategic operations to account reps in the field. Tagoras, the parent company of Leading Leanring, has sponsored RevUP for the past two years, and we’re sponsoring again this year, in addition to the new-this-year collaboration that we’re calling Leading Learning @ RevUP in Annapolis, MD.

How Are PAR and Leading Learning Collaborating?

There are two components to Learning @ RevUP.

First, Leading Learning is holding a half-day pre-event on November 19 for learning and conversation designed specifically for learning business leaders at associations.
Second, pre-event attendees have the opportunity to register at a discounted rate for the RevUP Summit on November 20 and 21. We’re working with PAR to shape and facilitate the RevUP agenda to ensure high relevance for association learning business professionals.

Who Is This For?

Leading Learning @ RevUP is intended for association learning business professionals who have substantial responsibility for revenue generation from their educational events and programming. If you are the leader of an association education or education and events department or have lead responsibility for specific programs or events, you will find both the pre-event and the RevUP Summit highly valuable.

Pre-Event Agenda

We’ll continue shaping and refining the details for the half-day pre-event, but the general plan is below. We’ll begin at 12 noon on November 19, end around 5 pm, and enjoy a reception with the larger RevUP group.

Welcome, opening comments, and lunch
“The Learning Business Landscape: Revenue Perspective,” opening keynote (Jeff Cobb & Celisa Steele)
“How You Sell: Business and Selling Models,” peer panel and facilitated discussion
“What You Sell: Products, Packages, and Positioning,” peer panel and facilitated discussion
“Leading a Culture of Revenue: The Learning Business Perspective,” closing keynote (Jamie Notter)
Reception with RevUP attendees

How to Register

Registration for Leading Learning @ RevUP is handled through the RevUP event site. You can go there to learn more about the RevUP Summit or you can just go straight into the registration process. Note that early bird pricing will only be available through the end of June, so act now to get the lowest price that will be available for the pre-event and/or the full RevUP Summit.

Once you do start the registration process, you’ll need to use the code Tagoras24 to register for the pre-event AND get the discounted rate for the full RevUP Summit registration. Here’s what that looks like:

RevUP Summit registration types

Once you click “Next,” you’ll have the option to select the pre-event or the pre-event + full RevUP Summit (at a significant discount):

Leading Learning @ RevUP registration options

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